Algorithms are the deciding factor behind what gets amplified, buried, flagged, and monetized, often with very little public visibility into how those choices are made. Power sits inside recommendation systems, ad targeting, and automated ranking, shaped as much by incentives as by code. What can be measured from the outside, and what remains invisible to the public eye? Where do privacy and fairness break down, and what would real transparency and accountability look like when these systems control most of online- and offline-users’ lives?